MONDELĒZ
BOYCOTT
MONDELĒZ - Profits: 3,9 billion USD (2019)
KRAFT HEINZ - Profits: 1,9 billion USD (2019)
ALTRIA -> PHILIP MORRIS -> KRAFT FOODS
-> MONDELĒZ
Altria Group was the parent company of Kraft Foods, Philip Morris International, Philip Morris
USA and Philip Morris Capital Corporation. In addition, Altria Group has a 28.7% economic and
voting interest in SABMiller.
P.M. is one of the biggest producer of cigarettes
in USA and number one in Germany. MARLBORO yields 62% of their turnover
of tobacco products.
End of March 2007, the Altria Group spun off 88.1% stake to Altria shareholders.
As a result, Altria no longer holds any interest in Kraft Foods. End of March 2008,
a similar spin out of Philip Morris International was completed with 100% of shares
being distributed to Altria shareholders.
Kraft Foods and Philip Morris International are now independent publicly held companies.
KRAFT on its way to the top:
1988 KRAFT purchased PHILIP MORRIS Companies
1990 takeover swiss JACOBS SUCHARD
1990 takeover scandinavian FREIA MARABOU
2000 takeover NABISCO, merging with KRAFT
2007 KRAFT becomes independent spin-off
2008 PHILIP MORRIS (now ALTRIA) sells its stake in KRAFT
2010 KRAFT purchases CADBURY for 19,5 billion USD
2012 KRAFT FOODS Inc. changes name to MONDELĒZ International
2012 spins off KRAFT FOODS Group to its stakeholders
2014 MONDELĒZ International spins off coffee brands to JACOBS DOUWE EGBERTS
2015 KRAFT FOODS Group merger with HEINZ to KRAFT HEINZ
Kraft has products in 99 percent
of all American households, making it the leading US food company and the world's second
largest food conglomerate.
Kraft Foods is the second largest food and beverage company in the world.
They focus on five core food industries including snacks, beverages, cheese, grocery,
and convenient meals.
When Kraft Foods made its way to the stock-market
as second largest in the history of the US with a volume of 8,7 billion USD.
In 1993, Philip Morris aquired NABISCO (snacks and cereals)
while selling its ice cream division to Unilever, and its Birdseye unit to Dean Foods.
In 1990, Philip Morris took over Jacobs Suchard and so the world's biggest producer
of coffee and sweets emerged.
Jacobs Suchard is today marketed in Europe by Kraft Foods.
In 1990 Philip Morris aquired also FREIA MARABOU - a Scandinavian confectionery maker -
to expand overseas
as its business was heavily dependent in the United States.
In 2000, Philip Morris acquired Nabisco Holdings for $18.9 billion and merged the
company with Kraft Foods the same year.
It was not before March 2007 that Kraft Foods became an independent brand again, owned
by the Altria (formerly Philip Morris) shareholders.
In July 2007, the company bought Groupe Danone's biscuit (cookie) and cereal division
for 7.2 billion USD.
In January 2010 Cadbury (Dairy Milk and Bournville chocolate) was purchased for 19,5 billion USD.
In March 2010, Nestlé concluded the purchase of Kraft's North American
frozen pizza business for 3.7 billion USD.
In August 2011, Kraft Foods announced plans to split into two publicly traded companies
a snack food company and a grocery company.
In October 2012, Kraft Foods Inc changed its name to Mondelēz International.
Shortly thereafter it spun off the Kraft Foods Group (North American grocery
operations) to its shareholders, as a new publicly traded company.
Kraft Foods Group and Heinz merge in 2015 to form the Kraft Heinz Company,
an American food company.
Kraft Heinz becomes the third-largest food and beverage company in North America and
the fifth-largest in the world, with 25.0 billion USD in annual sales 2019.
In 2014, Mondelēz International merged its coffee business with the Dutch firm Douwe Egberts;
the company was named Jacobs Douwe Egberts.
Mondelēz International's portfolio includes several billion-dollar brands
such as Cadbury and Milka chocolate, Jacobs coffee, Toblerone, Nabisco and
Oreo cookies, Lu, Tang powdered beverages and Trident gums.
Mondelēz International has annual revenue of approximately 36 billion USD and
operations in more than 80 countries.
Mondelēz offers a number of chocolate products that are Fairtrade certified, including
Cadbury Dairy milk within the UK. However, not all cocoa products are certified.
The company's Cocoa Life is a long-term 400 million USD investment to empower 200,000 cocoa
farmers and reach over one million community members by 2022.
Mondelēz states that its ultimate goal was to sustainably source all its cocoa, mainly via Cocoa Life.
However, today only 21% of its cocoa is 'sustainably sourced' via the Cocoa Life project.
This boycott targets Mondelēz International and the Kraft Heinz Company.
Mondelēz International
and Social Responsibility
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The chocolate company Cadbury made 142 million USD in 2014 -- but, thanks to a sneaky "tax-efficient structure",
it hasn't paid a bean in corporation tax since it was taken over by food giant Mondelēz International
five years ago. When the Cadbury family built a new factory to grow their chocolate business
in the 1870s, they decided to improve their workers' lives and living conditions at the same time.
They built a model village that gave workers and their families access to everything from good,
affordable houses with large gardens to night classes and swimming pools.
Soon after the takeover of Cadbury in 2010, Kraft Foods announced it would close the Somerdale Factory
in Bristol with the loss of 400 jobs, despite pledging before the deal that it would keep it open.
In March 2011 Kraft closed the Cadbury's Somerdale Factory, and outsourcing production -- which
the company had promised not to do -- to Poland.
In January 2015 it announced that 250 jobs would be lost at its Bournville plant.
Food giant Mondelēz International (formerly Kraft Foods) obliterated what remained of
Cadbury's original values when it took over the company, sacking hundreds of workers and setting
up a dodgy tax avoiding scheme involving Channel Islands bonds so it could get out of paying the
taxes it owes to society.
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Mondelēz International and GMO Food
Mondelēz International's most notable offenses include the broad use of
genetically engineered crops and limited efforts to ensure a higher standard of living for
coffee farmers.
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GMO critics argue that bioengineered products have been prematurely rushed onto the
market without sufficient testing.
Kraft foods contain unlabeled GMOs, and the company
has fought to prevent the passing of labeling requirements.
After StarLink corn -- a variety not approved for human consumption -- was discovered in
Kraft's products by GE Food Alert in the fall of 2000, the company recalled millions of
boxes of taco shells and, to avoid further contamination, switched to non-engineered white
corn in its corn-based taco products. Kraft also called for stricter regulation of
engineered crops. Despite their strong statements and moves to avoid GE corn in some products,
Kraft continues to use questionable genetically engineered ingredients in many of its other
products.
In 2012, Kraft contributed 1,950,500 USD to a political campaign known as "The Coalition
Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers".
The organization was founded to oppose Proposition 37, a California citizen's initiative
mandating the labeling of foods containing genetically modified ingredients.
As a result, there were calls for a boycott of Kraft products.
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According to an analysis by the Environmental Working Group (EWG) published 4 August 2015,
US companies and trade associations had spent 1.6 million USD on lobbying in the first half of 2015.
Some or all of this went to lobby for legislation preventing state and federal agencies from
requiring food companies to label products containing GMO ingredients.
A total of 81 companies and trade associations were listed in the report.
Mondelēz International spent 190,000 USD during the period.
In 2014 it spent 620,000 USD, and in 2013 650,000 USD.
Kraft Heinz Company and Rainforests
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Kraft Foods Group and H.J. Heinz Company have merged in 2015 as one company called
The Kraft Heinz Company.
The Kraft Heinz Company has not adopted a global responsible palm
oil procurement policy that includes a time-bound plan to cut Palm Oil.
The Kraft Heinz Company does not purchase crude palm oil, but buys fats derived from palm oil
from specialised suppliers which source their palm oil predominantly from Malaysia and Indonesia.
Kraft Heinz Company buys less than 0.5% of the worldwide production.
Kraft Heinz Company is a laggard company with a weak palm oil commitment that relies
solely on the inadequate Roundtable on Sustainable Palm Oil (RSPO) certification system
and lacks requirements for suppliers to end destruction of rainforests, peatlands and
abuse of human and labor rights.
Kraft Heinz Company states that: "To offset the use of conventional Palm Oil and Palm Kernel Oil
products", [it purchases] GreenPalm certificates and "starting in January 2015,
[Kraft] began a transition of [its] directly procured Palm Oil and Palm Kernel Oil
volumes to [RSPO] mass balance products."
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Mondelēz International and
Rainforests
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Mondelēz International, the company behind Oreo cookies and Ritz crackers,
continues to source palm oil linked to deforestation in Indonesia, according to a
Greenpeace report published in 2018.
This happens despite the U.S. food giant's series of commitments and policies
to sourcing sustainable palm oil, a commodity found in items ranging from ice cream and
laundry detergent to cosmetics and biofuels.
The investigation by Greenpeace International found that between 2015 and 2017,
22 of Mondelēz's palm oil suppliers cleared more than 700 square kilometers
of rainforest, a large part of it constituted the habitat of critically endangered orangutans.
Half of the Bornean orangutan population has been wiped out in just 16 years, with habitat
destruction by the palm oil industry a leading driver.
In 2014 Mondelēz adopted a "no deforestation, no peat, no exploitation" (NDPE) policy,
restricting the company to sourcing palm oil that does not involve deforestation, loss
of peatland, child labor or violation of human rights.
Mondelēz's supply chain still relies on Wilmar International, the world's
largest refiner and trader of palm oil. Wilmar International totally failed to break its
links to rainforest destruction.
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Mondelēz International and
Developing Countries
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In 2006 Trade unions in South Africa have called for a boycott
of Kraft for refusing to recognize or negotiate with the Food and Allied Workers Union.
The Congress of South African Trade Unions (COSATU) called its members to boycott products
manufactured by Kraft Foods in support of the 384 members of the Food and Allied Workers
Union on strike.
In April 2011, Kraft Foods President Sanjay Khosla said, "South Africa is a priority market for
us, where we focus on power brands like Cadbury chocolate".
The Cadbury purchase gave Mondelēz International 14.8 percent of the global candy and gum market, and the
company wanted to avail itself of Cadbury distribution in the developing markets of India,
Brazil and Mexico. As incomes rose in those developing countries, Mondelēz International hoped that products
such as Oreos would become impulse buys for children.
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JACOBS DOUWE EGBERTS & MONDELĒZ
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JACOBS
(Coffee) |
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ONKO |
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KAFFEE HAG |
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KABA |
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SUCHARD
(Chocolate) |
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MILKA |
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TOBLERONE |
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LILA PAUSE |
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DAIM |
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VAN HOUTEN
(Cacao) |
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LINDT&SPRÜNGLI |
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TRUMPF |
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STOLLWERCK |
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CADBURY |
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OREO BARNUM'S ANIMALS BISCOS CAFE CREME
CAMEO CHIPS AHOY! DAD'S FAMOUS CHOCOLATE WAFERS
FAMILY FAVORITES OLD FASHIONED GINGER SNAPS LORNA DOCNE
MALLOMARS NABISCO NATIONAL ARROWROOT NEWTONS
NUTTER BUTTER PECAN PASSION PECANZ PINWHEELS SNACKWELL'S
SOCIAL TEA TEDDY GRAHAMS AIR CRISPS PB CRISPS JET-PUFFED
(Cookies and snacks) |
KRAFT HEINZ
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REIS FIT |
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PHILADELPHIA |
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KRAFT
(Tomato Ketchup, Miracle Whip) |
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MIRACOLI |
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TACO BELL
On 2.10.2000 US Kraft Foods
had to recall all products of the brand 'Taco Bell' from supermarkets nationwide.Traces
from a non-accepted transgen maize plants were found in the Taco
maize flat cakes. It was the first time on the world, that transgenetic
food had to be recalled by the producer. After an investigation made by
the ministry for agriculture, the whole harvest of this variety of
maize had to be repurchased from the companies. |
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SANKA TORREFAZIONE ITALIA
YUBAN COUNTRY TIME CRYSTAL LIGHT KOOL-AID TANG
FRUIT20 VERYFINE (Beverages) |
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WOODY'S
LIGHT N' LIVELY TEMP-TEE CHURNY
KRAFT HANDI-SNACKS OLD ENGLISH VELVEETA
(Cheese and other diary)
In September 2020, Kraft Heinz sold a part of its cheese business to
French multinational Lactalis, including BREAKSTONES, CRACKER BARREL,
HOFFMAN'S and CHEEZ WHIZ.
ATHENOS and POLLY-O cheeses were divested.
Kraft Heinz still keeps Philadelphia Cream Cheese,
Kraft Singles, Velveeta Processed Cheese.
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LUNCHABLES OSCAR MAYER
LOUIS RICH SOUTH BEACH DIET
DIGIORNO JACK'S BACK TO NATURE
CALUMET BULL'S-EYE CARBWELL SHAKE 'N BAKE
OVEN FRY GREY POUPON SAUCEWORKS DREAM WHIP MINUTE JELL-O
KNOX GELATINE BALANCE EVER FRESH COOL WHIP
CERTO SURE-JELL CLAUSSEN HONEY MAID
A. 1. NILLA GOOD SEASONS SEVEN SEAS
SMART ONES STOVE TOP WYLER'S (Convenient Meals)
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DE RUIJTER HONIG AMOY (The Netherlands) |
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GOLDEN CIRCLE (Processed fruits and vegetables) |
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JUST SPICES
(Spice blends)
On January 19, 2022, Kraft Heinz announced that it had
completed its acquisition of an 85% stake in Germany-based Just Spices GmbH.
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HEINZ (Ketchup, Sauces, Beans, Soups) |
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TASSIMO (Coffee pods) |
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GEVALIA MAXWELL HOUSE (Coffee) |
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RAISIN BRAN BETTER OATS
SHREDDED WHEAT GOLDEN CRISP GRAPE-NUTS GREAT GRAINS
HONEY BUNCHES OF OATS HONEYCOMB BRAN FLAKES
MALT-O-MEAL WAFFLE CRISP 100% BRAN (Cornflakes and cereals)
In 2007, KRAFT spun off Post Cereals and merged it with Ralcorp Holdings to create
Post Foods, LLC.
Post Foods (since 2014 Post Consumer Brands) purchase MOM Brands (Malt-O-Meal) in 2014
and Weetabix brand cereals in 2017.
We boycott Post Consumer Brands cereals because they belong to the former KRAFT empire.
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KRAFT FOODS NORDIC in Danmark, Norway, Sweden, Finland, Estland
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ESTRELLA
(Chips, Tortilla Chips, Dipmixes) |
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FREIA
(Chocolate) |
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MAARUD
(Chips) |
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KONG HAAKON |
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OBOY
(Cacao) |
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MARABOU (Chocolate):
ALADDIN BREJK CO-CO DAIM
JAPP M
MJÖLKCHOKLAD NOBLESSE NONSTOP
SCHWEIZER NÖT
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TWIST
(Sweetmeats) |
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GEVALIA MAXWELL HOUSE ALI BLÅ MOCCA KARAT
(Coffee) |
move up
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